Find your ideal customer and what they really want.
Adelantum Services helps you (re)align your product with the true needs of your customer, at every stage.

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Why Customer Alignment matters at every stage:
Concept
Find your product’s ideal Use Case and Business Case.

Or…
Find out later if you built your entire product and business for the wrong niche.
Development
Design your product to be effortless to adopt.

Or…
Discover how many users prefer to stick to a bad solution that they already know.
Launch
Convince your customers you have what they need.

Or…
Only reach the customers who already fully understand which solution they need.
Growth
Filter and focus only on the feedback that truly matters.

Or…
Keep collecting tons of feedback without having a clear idea of what you should act on.
Where ADELANTUM helps you:
Concept stage:
Find your ideal customer
- Uncover all the potential Use Cases for your product/idea/tech.
- Find who has the most urgent need.
- Understand what makes your product a lifesaver in their eyes.
- Validate the Business Opportunity.

Development stage:
Eliminate the barriers for adoption
Most users don’t like changing their habits or workflow for a new solution, even if it’s much better than their current one.
Understand your user’s current habits, so you can make your solution natural to fit in their workflows, and easy to adopt.

Launch stage:
Your customers don’t care about…
… all the different problems your product can solve. They only care about their problem.
The better you show you understand their problem, the sooner they will trust your solution.

Growth stage:
Know which feedback to act on, and how
Not understanding the reasons behind customers’ feedback will lead to false insights and misguide the expansion of your features or services.
Uncover the context of the feedback, and any other actors or factors that play a part. This is how you get the bigger picture, and discover new opportunities.

How ADELANTUM helps you:
Mentoring

Weekly 1 hour sessions, ideal for solo founders and early-stage ventures.
Workshops

Half-day or full-day Product-Market Fit sprints with your team.
Consultancy

In-depth assessment of the Customer Alignment of your solutions and your innovation opportunities.
Training

Training in Customer Discovery, Opportunity Validation and Product-Market Fit techniques.
Testimonials
“I am quite experienced in marketing, but one session helped me notice small details that made a big difference. “
Dr Anastasia Dedyukhina
Consciously Digital Institute
“Powerful tools, challenges the teams where needed, and always brings it back to the customer and the market fit.”
Aurelia Petrov & Frank Delattin
Memojo
“Amazing insights for our GTM Strategy. 100% recommended if you’re looking to understand how to approach your market and target audience.”
Anna Tökei
Kast
“A game-changer for us, helping accelerate our path to product-market fit with his insightful workshops and expert guidance.“
Borislav Dojcinovski
CPO Gotta Sports
“Bob’s ability to dive into the technical aspects of our product was nothing short of impressive. This was crucial in finding the perfect fit for our client’s needs.”
Ivan S. Motuzov
Gas To Charger
“Helped me reintroduce an existing product with a fresh approach, offering practical, tailored strategies I could act on immediately.”
Tatiana Martinez Golovina
Africana Skincare
Ready to take action?
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