Find your ideal customer and what they really want without wasting months on iterations.
Adelantum Services will help you pinpoint and validate your most promising Target Market, impactful Value Proposition and effective Product Strategy before even having an MVP.
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Do you keep improving your product, but it doesn’t improve your traction?
You don’t know what to adjust: your product, your target segment or your marketing?
You don’t know how to collect customer feedback, what to ask, or what to do with it.
There’s just no time to explore every avenue, and you and your team can’t agree on what to prioritize?
You keep building and iterating in the hope your ideal customer will eventually find you?
Discover in 4 sessions how to find your ideal customer, what they care most about, and how to leverage those insights to find your Product-Market Fit.
Session 1
Diagnose
We’ll evaluate your product and its business model across all areas of the Adelantum Canvas, with special attention to:
- Customer-Problem Fit
- Current Value Proposition
- Competitive Landscape
- Defensibility
- Dependencies
- Go-To-Market Strategy
Session 2
The 4 Bases
The path to Product-Market Fit starts with understanding:
- How your target Customer Segment is structured, with subsegments and stakeholders.
- Which Problem matters most to which subsegment.
- What they truly Desire beyond each Problem.
- Their Current Solution for achieving that Desired Outcome.
We’ll map out the assumptions that need to be validated before Session 3, and how to validate them (interviews, surveys, polls, AI research, content engagement testing…)
Session 3
Opportunity discovery
Using the insights from Session 2, we’ll determine which Customer Segment to target with which Value Proposition and Product Strategy, and assess how this impacts the other aspects of your Business Model.
Session 4
Opportunity validation
Finally, we’ll prepare a selection of tests to validate your customer segment’s demand for your new value proposition.
Mentoring
Weekly sessions
For Founders and Investors who want the assurance of a continued follow-up of their startup’s strategy for Customer Development, Traction Discovery, Defensibility, Go-To-Market, and all other aspects of Product Strategy.
Ready to take action?
in English, Spanish, French, Dutch or Norwegian, whichever you prefer!